ESM PARTNERSHIPS
POWERFUL BRAND PARTNERSHIPS ACROSS EVERY SCALE
At ESM, we’ve successfully executed a diverse range of brand partnerships, from nimble influencer-driven campaigns to large-scale, multi-platform initiatives. Leveraging our extensive athlete talent and influencer network, we craft impactful, tailored collaborations that drive results and engage audiences across all channels.
What sets our partnerships apart is not only their creativity and reach but also their financial scale, incorporating innovative royalty programs and equity partnerships. Whether it's an intimate content activation or a full-scale national campaign, our partnerships deliver measurable success, creating value for brands of all sizes while fostering long-term growth and shared success.
ZOA x ESM - THE ROCK'S WARRIORS
ZOA Energy tapped ESM to identify the NIL athletes for "The Rock's Warriors," an annual program celebrating strength and excellence, led by Dwayne "The Rock" Johnson.
JALEN HURTS x PARAMOUNT PLUS
Jalen Hurts featured in Paramount Plus's "Mountaintop" commercial, connecting his rising popularity with iconic entertainment franchises to enhance brand visibility.
CARSON BECK x BEATS
Beats by Dre selected ESM client Carson Beck for the 2024 Beats Elite NIL program, showcasing their excellence and aligning them with the iconic brand.
JAHMYR GIBBS x BREITLING
Breitling teamed up with Jahmyr Gibbs for the Chronomat NFL Collection, connecting his athletic skills with the brand's luxury craftsmanship and precision.
TRAVIS KELCE x EXPERIAN
Experian tapped ESM to secure Travis Kelce for their latest campaign, aligning his influence with Experian’s financial empowerment message for impactful consumer engagement.
D'ANDRE SWIFT x YOUTUBE TV'S SUNDAY TICKET
YouTube TV partnered with ESM client D'Andre Swift for the NFL Sunday Ticket campaign, using his star power to promote the excitement and accessibility of game day.
CARSON BECK x AIRSTAR PRIVATE AVIATION PARTNERSHIP
ESM facilitated an NIL deal for Georgia QB Carson Beck with a private jet company, aligning his athletic brand with luxury travel and elevating his visibility.
JALIN HYATT x HYATT HOTELS
ESM brokered NIL deal between Jalin Hyatt and Hyatt Hotels in a groundbreaking NIL deal, blending his on-field success with the brand's renowned hospitality.
SAM HOWELL x SEOUL JUICE EQUITY PARTNERSHIP
Sam Howell partnered with Seoul Juice in an equity deal, promoting natural hydration and aligning his commitment to health with the brand’s focus on clean, effective products for athletes.
BROCK BOWERS x MET-RX
MET-Rx partnered with ESM client Brock Bowers to power his performance, aligning their brand with his dedication to peak athleticism and enhancing their visibility.
MAC JONES x GILLETTE
Gillette Labs partnered with Patriots QB Mac Jones for the "Look Sharp. Play Sharp." campaign, highlighting his performance and the brand's grooming innovation.
MARVIN HARRISON JR. X DR. TEAL'S
Dr Teal’s partnered with Marvin Harrison Jr. to promote athletic recovery, aligning their products with his commitment to peak performance on and off the field.
ANNA FREY x FIRST EVER NIL PARTNERSHIP FOR FILA
FILA partnered with tennis star Anna Frey in its first-ever NIL deal, aligning her athletic rise with the brand's commitment to performance and style.
CARSON BECK, BROCK VANDAGRIFF, NICO IAMALEAVA X "MILK'S GOT GAME"
The Dairy Alliance partnered with ESM and Carson Beck, Nico Iamaleava, and Brock Vandagriff to promote dairy milk’s hydration & recovery benefits through the "Milk's Got Game" campaign.
CAVINDER TWINS x UNDER ARMOUR
ESM helped to partner Under Armour with the Cavinder Twins in a 3-year deal, tapping their athleticism and social media influence to boost brand visibility and empower female athletes.
XAVIER LEGETTE x SIX STAR NUTRITION
Six Star Pro Nutrition partnered with ESM client Xavier Legette, promoting elite performance and aligning his dedication with their top-quality nutrition products.
LADD MCCONKEY x TCL
TCL teamed up with Ladd McConkey to promote their home entertainment products, aligning his on-field success with the brand's cutting-edge technology for sports fans.
XAVIER LEGETTE x NEW ERA
New Era teamed up with Xavier Legette to promote their official NFL sideline gear, highlighting his on-field style and the brand’s commitment to premium sports apparel.
BROCK BOWERS x CHIPOTLE
Chipotle partnered with ESM client Brock Bowers to launch the "Brock Bowers Bowl," combining his success with the brand’s focus on fueling athletes and engaging fans.
JAVONTE WILLIAMS x SMASHBURGER
Smashburger partnered with ESM client Javonte Williams to promote their new wings, combining his on-field energy with their flavorful offerings to engage sports fans.
TYLER BROWN x PRIORITY ONE SECURITY
Priority One Security teamed up with Clemson WR Tyler Brown, highlighting his reliability and promoting the brand’s comprehensive security solutions to sports fans and homeowners.
XAVIER LEGETTE x HUGO BOSS
Hugo Boss partnered with Xavier Legette to promote their new underwear line, combining style, performance, and his athletic appeal.
OSCAR DELP x UBER
Oscar teamed up with Uber to promote Uber One for Students, offering delivery discounts, cash back on rides, and exclusive savings.
JAHMYR GIBBS x SONIC
Detroit Lions RB Jahmyr "Sonic" Gibbs partners with Sonic Drive-In, blending speed, energy, and authenticity to amplify brand visibility.
BROCK BOWERS x ORGAIN
Las Vegas Raiders TE Brock Bowers partners with Orgain, promoting clean, high-quality nutrition to fuel peak performance on and off the field.
DYLAN SAMPSON x RAISING CANE'S
Dylan Sampson partners with Raising Cane’s in NIL deal to highlight its role as essential fuel for athletes and fans during the college football playoffs.