BROCK BOWERS x CHIPOTLE

Chipotle partnered with ESM client Brock Bowers, Georgia Bulldogs' tight end, to create a signature "Brock Bowers Bowl." This pre-draft NIL deal celebrates Bowers' on-field success while promoting Chipotle's customizable menu to fans. The partnership combines Bowers’ popularity with Chipotle's commitment to fueling athletes, offering a unique product that resonates with college sports enthusiasts. ESM's involvement ensured an ideal alignment between athlete and brand, enhancing visibility and creating an engaging campaign that connects with the target audience.