CARSON BECK, BROCK VANDAGRIFF, NICO IAMALEAVA X "MILK'S GOT GAME"

The Dairy Alliance partnered with ESM to team up with college quarterbacks Carson Beck, Nico Iamaleava, and Brock Vandagriff for the "Milk's Got Game" campaign, promoting dairy milk’s role in sports nutrition. This NIL partnership emphasizes how milk’s high-quality protein, hydration, and recovery benefits support the athletes' performance on and off the field. Through social media, these athletes share personal insights about the value of milk in their routines, aligning the campaign with The Dairy Alliance’s mission to elevate dairy’s profile while supporting local dairy farmers across the Southeast.