CAVINDER TWINS x UNDER ARMOUR

Through ESM, Under Armour partnered Haley and Hanna Cavinder, the social media-savvy twins known for their success in college basketball and their prominence in the NIL space, as brand ambassadors. This three-year partnership will see the Cavinders representing Under Armour across various campaigns and activations, tapping into their athleticism, media presence, and influence. Under Armour’s alignment with the twins emphasizes the brand’s commitment to empowering female athletes and leveraging the growing impact of NIL in sports marketing, further strengthening its reach among younger, digitally engaged audiences.