JALIN HYATT x HYATT HOTELS

In a first-of-its-kind NIL partnership, ESM helped Tennessee wide receiver Jalin Hyatt team up with Hyatt Hotels, blending his name and brand with the global hotel chain. This collaboration capitalizes on Hyatt’s success on the field and Hyatt Hotels' reputation for premium hospitality. Together, they launched unique campaigns, including exclusive hotel experiences, content creation, and branding opportunities. This strategic partnership highlights the intersection of sports and corporate branding, enhancing visibility for both parties while redefining NIL collaborations.