JAVONTE WILLIAMS x SMASHBURGER

Smashburger partnered with ESM client Javonte Williams, Denver Broncos running back, to promote their new line of wings. This partnership emphasizes Williams' dynamic style of play and connects it to Smashburger's flavorful offerings, creating an engaging campaign aimed at sports fans. By leveraging Williams’ popularity, Smashburger aims to drive interest in their expanding menu while aligning with the energy of the NFL. ESM facilitated this collaboration to ensure an impactful alignment that resonates with both football fans and food enthusiasts.