MAC JONES x GILLETTE

Gillette worked through ESM to tap New England Patriots QB Mac Jones for their "Look Sharp. Play Sharp." campaign, highlighting the Gillette Labs product. This collaboration sees Jones showcasing the premium shaving experience offered by Gillette Labs, leveraging his on-field success and public persona to align with the brand's focus on performance and confidence. The partnership emphasizes Gillette's commitment to delivering high-quality grooming products while enhancing its reach among sports fans and consumers looking for effective and innovative grooming solutions.