STETSON BENNETT AND ESM

ESM represents Stetson Bennett IV, quarterback of the national champion Georgia Bulldogs, for all name, image, and likeness marketing, sponsorship, and partnership opportunities. As Stetson Bennett’s NIL agency, ESM leverages a data-driven approach to ensure successful and profitable business outcomes for both the athlete and brand. As a College Football Playoff National Championship MVP, SEC Championship MVP, Orange Bowl MVP, Peach Bowl MVP, and Heisman Trophy finalist, Stetson’s on-field accomplishments make him one of the premier collegiate athletes in UGA and NCAA history. If your brand is interested in partnering with Stetson, please contact ESM using the form below.

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“THE MAILMAN” BECOMES “THE MILKMAN”

Stetson Bennett IV becomes the face of The Dairy Alliance by taking up the mantle of “The Milkman”

ESM helped to not only bring Stetson and The Dairy Alliance together, but also helped the brand to build off of Stetson’s NIL equity in a creative and authentic way. With The Dairy Alliance, Stetson was able to align with a key Georgia business that resonated with a passionate fanbase.

“Stetson is bona fide talent. Not only on the field but in front of the camera. He brings a certain awareness to creative messaging and improv that is rare in this space. Couple his meteoric success in college football, and he not only delivers championships but now he is of course delivering delicious milk in the most authentic on brand way possible.” – Faryn Heatly, ESM Marketing Agent

USING NIL TO GIVE BACK TO DESERVING KIDS

Stetson Bennett IV and Onward Reserve partner to give back to Athens children for the holidays.

Stetson and Onward Reserve partnered to give 10 deserving kids a special holiday shopping experience. Each child was given a budget of $200 to spend on gifts for their loved ones. The event was a success and brought joy to the kids and their families.

STETSON WANTS “ONE MORE RING” IN NIL COMMERCIAL

Stetson Bennett IV partners with Shuman Farms in one of the first agricultural deals for NIL.

ESM was able to bring together a first-of-its-kind NIL deal between Stetson Bennett IV and Shuman Farms – the nation’s leading producer of Vidalia sweet onions. With a focus on game-day tailgating, Bennett helped to promote Shuman Farms and its premium sweet onions on his social media channels, the organization’s digital platforms and on in-store point-of-sale materials.

“We are so impressed with Stetson’s hard work and determination that has led to his success on and off the football field. He also grew up in south Georgia, not too far from where we are in Reidsville, so we thought it was a natural fit to partner with him.” – John Shuman, President and CEO of Shuman Farms.“