Since the advent of NIL in the collegiate space, ESM has been at the forefront of establishing ground breaking partnerships and novel negotiations for the most prominent athletes in collegiate athletics. ESM was responsible for the most engaging NIL deals for all of sports in both 2023 with Dwayne “The Rock” Johnson’s Zoa Energy campaign and in 2024 with Jaxson Dart being the first collegiate athlete to endorse a private jet company with his Nicholas Air partnership.

With our objective approach to leveraging data via syndicated research, social segmentations and social listening, we are able to analyze market partnerships and assign long term value as well as mitigate risk for both our clients and brand partners.

Having been at the forefront of NIL, we are well-versed in academic institutional standards for compliance as well as reporting. Our teams help athletes recognize the value in their commercial NIL opportunities as well as guide them through the process so they can keep their focus on sports and academics.